Hi Gr.11 and 12's,
Last week we learned about accounting and its important in a business. If you did not write the quiz on Friday, be prepared to make it up ASAP.
This week we will begin studying Marketing, which is one of the most essential, and also the most interesting, departments in any business. Without marketing nothing would get sold!
We will study the 4P's, market vs market segments, target markets, demographics vs psychographics, SWOT analysis, marketing strategies, advertising mediums and how they differ depending on the product life cycle!
Below is the video we will watch in class for a case study called "The Revolutionary Shoe"
You may view this video again if you need to. For further information on this company view the company's website http://www.tanyaheath.com/
See you in class!
