- Decisions about what products or services to sell
- Be able to define and explain the different types of pricing (Ex: cost-based, demand based, etc.) You will be asked to explain one.
- Advantages/Disadvantages of different types of advertising( Ex: TV, radio, magazines) You will be asked to explain one.
- Publicity- what is it and how does a business get it?
- Market Share- what is it and what do you need to know to determine it?
Please study for this one. Good luck!
